NieuweVaart helps companies and organizations translate their brand, products, or services into physical meeting places with interactive content for their customers and employees. Whether it's an office or an experience center. Branded spaces that feel like the brand, conveying the essence and story of the brand in an interactive way.
We consider our work as a management tool and part of a broader context. We know how it should contribute to achieving objectives and fulfilling ambitions.
The brand or the identity of an organization is always our starting point. How brands manifest themselves in the digital age is constantly evolving. We are experts in these developments and make brands tangible and experiential.
People, whether visitors or employees, that's who we do it for. New generations are emerging, and the way they work and use technology is changing. The spaces we create evolve with them. So, we design from a deep understanding of human behavior, now and in the future.
Every brand has a unique story to tell. But how do you engage your audience in a world of information overload? Communication is not one-way traffic. Interaction is the only way to truly engage your audience and convey your story.
We know all about the latest technology and can implement it on any scale desired. In our work, the audience actively participates in the brand story rather than just being spectators. Immersive and entertaining.
The increasing digitalization offers endless possibilities for interaction with each other. This requires a different way of looking at the physical environment where we meet colleagues, clients, and partners. It has taken on a new role, as a place for meeting, inspiration, innovation, and engagement. How do you, as an organization, fill this role? And how can this contribute to your overall brand experience?
With NieuweVaart, WT interactive and Claessens Erdmann combine a deep understanding of interactive storytelling and designing brand environments to create physical meeting places for companies and consumers. Spaces where users and brand stories come together. Business-to-business or business-to-consumer.
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